MAGO MAGA JOURNAL

The culture of better coffee

Coffee 101

Why Do Coffee Beans Need to Be Roasted?
Coffee Flavor

Why Do Coffee Beans Need to Be Roasted?

Green coffee beans do not yet have the familiar aroma and flavor of roasted coffee. Discover how heat, the Maillard reaction, and first crack transform green beans and develop the flavors we experience in the cup.

August 23, 2026 · MAGO MAGA Journal

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