From green
bean to
something
extraordinary.
Mago Maga was founded with a belief that roasting coffee at home should be accessible, precise, and deeply satisfying—turning every raw bean into an extraordinary cup.
A name inspired
by transformation.
"Mago" and "Maga" draw from Mediterranean roots for magician or wizard—celebrating the alchemy of turning dense green seeds into aromatic, complex roasted beans through heat, airflow, and craft.
It reflects our dedication to blending the magic of traditional coffee craftsmanship with intelligent, modern thermal engineering—giving everyone the confidence to roast exceptional coffee at home.
Make roasting
easier to enter —
without taking
away the craft.
Roasting at home has long suffered from an all-or-nothing dilemma: either too rudimentary to achieve repeatable results, or too complex, bulky, and hazardous for residential countertops.
We set out to build smart roasters that eliminate guesswork while preserving the tactile joy of controlling temperature profiles, rate-of-rise (RoR), and development time.
Intelligent Thermal Control
Real-time dual probe monitoring paired with responsive PID heating elements for precise curve tracking.
Countertop Domestic Design
Compact form factor, integrated chaff collection, and advanced smoke reduction engineered for home spaces.
Open Profile Sharing
Community-driven profiles let you replicate award-winning roasts or fine-tune bespoke profiles for unique origins.
More than a drink.
Coffee is an everyday contemplation, a personal ritual, and a sensory bridge between people.
When you take part in roasting, your relationship with coffee evolves from a passive consumer to an active maker. The colors, aromas, first crack, and freshness become an intimate creative experience that starts long before extraction.
What Mago Maga stands for.
"To empower coffee lovers around the world through home coffee roasting, and to share the joy, creativity, and craftsmanship that coffee brings to everyday life."
Technology should make coffee feel more personal — not more complicated.
Smart features should elevate your intuition and creative freedom, rather than locking you inside closed ecosystems or opaque algorithms.
A brand built
step by step.
From the first Roma Pro crowdfunding campaign to international specialty coffee events and the launch of Roma-X, each milestone reflects a different stage of learning, validation, and growth.
Roma Pro launches on Indiegogo.
Mago Maga introduced its first smart home coffee bean roaster, Roma Pro, through Indiegogo. The campaign brought together our first international community of home roasters and coffee enthusiasts who shared our belief that home roasting could become simpler, smarter, and more accessible.
From crowdfunding to real-world delivery.
Roma Pro moved from crowdfunding into production and delivery. As more users began roasting in their homes, their feedback became part of our development process—shaping hardware, software, roast control, product structure, and user experience.
Build. Listen. Improve. Repeat.
People's Choice.
Mago Maga exhibited Roma Pro at the Specialty Coffee Expo in Houston. Roma Pro received the 2025 SCA Best New Product - People's Choice Award.
For us, this recognition was especially meaningful because it reflected the response of people across the specialty coffee community who experienced the product at the show.
Joining the Specialty Coffee Association.
Mago Maga became a member of the Specialty Coffee Association (SCA), marking another step in our connection with the global specialty coffee community and our commitment to bringing professional coffee knowledge, education, and industry experience closer to home roasting.
Coffee Is Home is established.
Coffee Is Home Intelligent Technology Co., Ltd. was established, and Mago Maga became independent from Time100 Inc.
This gave the brand greater focus and flexibility to move faster in product development, coffee roasting technology, software, user experience, and international market development.
Roma-X enters the final round.
Mago Maga introduced Roma-X, our next-generation smart home coffee bean roaster, at World of Coffee San Diego.
Roma-X entered the SCA Best New Product competition and was selected as a Top 6 Best New Product Finalist—another important milestone in the evolution of Mago Maga's technology and product experience.
Roma-X launches on Kickstarter.
Following its debut in San Diego, Roma-X launched on Kickstarter, introducing Mago Maga's next-generation roasting platform to a broader global audience.
Crowdfunding continues to give us a direct way to listen to early adopters, refine new ideas, and improve products before full-scale production.
The journey continues.
From Roma Pro to Roma-X, from hardware to ecosystem, Mago Maga continues to evolve alongside a passionate global community of home roasters, competitors, and coffee lovers.
From green bean to cup.
From technology to experience.
From coffee to home.