MAGO MAGA Journal

When Did Coffee Roasting Become “All About the Profile”?

December 03, 2025MAGO MAGA Journal

Coffee roasting once depended mainly on sight, smell, sound, and experience. Discover how temperature probes, Rate of Rise data, roast-logging software, and automation turned roasting knowledge into profiles that can...

Why Do Coffee Beans Need to Be Roasted?

December 01, 2025MAGO MAGA Journal

Green coffee beans do not yet have the familiar aroma and flavor of roasted coffee. Discover how heat, the Maillard reaction, and first crack transform green beans and develop the...